MAJESCO ENTERTAINMENT ANNOUNCES 'GO PLAY' BRAND OF Wii TITLES TO GET THE FAMILY ON THEIR FEET
First Three Go Play Titles Expected To Launch in 2009
EDISON, N.J., February 12, 2009 -Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced an all-new branding initiative that unifies a series of energetic, motion based Wii games under the banner label - Go Play. The first title in the line is Go Play Lumberjax which is slated to launch late spring. Additional games include Go Play City Sports and Go Play Circus Star which will roll out in Summer and Fall respectively.
"The Go Play brand is intended to deliver on the promise of active, fun, family friendly game experiences," said Gui Karyo, Executive Vice President of Operations. "Our first three products intermix every day activities with imagination to define an overarching label that means ‘motion-based fun for everyone.'"
Go Play Lumberjax is a competitive party game that lets players use the Wii Remote to chop, climb, saw and logroll to victory in more than 15 fun outdoor events. Go Play City Sports features six classic games played on street "courts" filled with manhole covers and parked cars. Finally, Go Play Circus Star lets players perform for the big top crowds in 15 different games. All three Go Play games also include support for the WiiÔ Balance Board accessory.
Additional details on each Go Play branded game will be announced shortly. For more information about Majesco's exciting line of products, please visit http://www.majescoentertainment.com/.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii, Nintendo DS and other leading systems. Franchise highlights include Cooking Mama, Alvin and the Chipmunks: The Squeakquel, TETRIS® Party Deluxe and Jillian Michaels' Fitness Ultimatum. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.